The Great British seaside truly is an enigma in itself. Epitomised by a bag of 2p's for the arcade, pastel toned beach huts and a tray of under-vinegared chips sprinkled with sand, we took the team down for a little day trip and try to capture the British summer the way we know how, with some really good outfits.
Check out our curated campaign lookbook of images of the boys causing havoc at the beach here.
